UX Designer Combining Psychology & HCI
With 7 years of professional experience and a solid educational background in Industrial design, (BFA), Human-computer interaction (MS), and a d.MBA, I have developed a unique skill set that bridges psychology and HCI principles.
[Professional Experience]
Alticast (now acquired by KT: Korea Telecom): Contributed to major Korean IPTV services & Thailand IPTV service (2 years+)
Creatory: Worked on an NFT-based fan community, WAAA, under Creatory, a leading Youtuber management company in Vietnam (3 years)
Internships: Gained valuable experience in marketing research (6 months), UX consulting (2 months), and start-up (3 months).
Nenene Studio: Running branding design studio for small-scale businesses in Ho Chi Minh as side job
[Academic Contributions]
Published several papers in renowned journals/conferences (Ubicomp, Behaviour & Information Technology, HCI international, etc.).
My research has been cited over 70 times (Feb 2025) according to Google Scholar.
[Current Projects] (2023.07~)
I've been developing a new application for sports activity in Vietnam. I'm handling everything from ideation to research and design. The app is currently under the development process and is expected to launch in 2-3 months.
Branding design freelance work as a side job: nenene.work
My work ranges from experiments to UX/UI

Hiddit
A sport court booking service

Talking with AI: Optimal UX in ‘multiple-command’ tasks
Siri, Siri, Siri…. Got tired of saying the ‘wake-up’ word in a long conversation?

Making AI content recommendations persuasive
Making content recommendation UX more persuasive!

Thailand’s IPTV/OTT app: 3BB Giga TV
IPTV app service for Thailand's telecommunication company, 3BB

Quiz Connecting core fans & star: Hyppos
A fan community platform for real passionate fans!